Are we purchasing the same makeup in different packaging and worshipping it?

This thought came to me the other day after watching a load of makeup videos on youtube, and thinking to myself, "Do I need these products, or do I have those very same colors but it's just in different packaging?" There is nothing wrong with wanting something new, especially makeup, but are we taking it to need heights with obsessing over these products that we already have multiple shades of? Like eyeshadow palettes that have the same color, but a different name. Does it make us feel better when we buy these things? Is it really bringing us fulfillment, or is it temporary? Are we also showing this same behavior in our relationships with others? Just the thought of the moment.